The Art of Marketing & Promotion: How Sun Tzu Can Improve Your Business Success
EUR€9.55New Kobo Germany
This is how Sun Tzu would help you develop andimplement promotional & marketing programs! Apply the philosophy of war to expanding your business!2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled "The Art of War". It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: Win against larger, better-funded competitorsDesign useful marketing strategies that workCreate effective messages that get resultsDesign material specifically for target publicsAggressively improve customer attitudesMake sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business mindset.