Conversation is King
EUR€6.96New Kobo Germany
As the marketplace becomes more and more competitive and traditional advertising techniques become less effective, creating a tribe of people who agree with the values and goals that your business stands for is key to long-lasting success. Conversation is King highlights the seven key elements of commentable content and environments. Why do some social media or blog posts evoke ongoing conversation, heated debate and countless replies, whilst others go largely unnoticed? Why do some marketing campaigns drive some to discuss the ideas on show and why do others simply generate likes, but no responses? Using the seven elements as explained in this book, you can tailor your content and environment to create discussion. Conversation is key to growing your business or cause, no matter whether you are running a start-up, creating a political movement or running a multinational corporation. Conversation is gives your customers and followers the feeling they are involved in something big. Conversation really is king.